Hiring a dating expert has long been an option for singles in need of a little (or a lot) of extra help finding someone suitable for a long-term relationship. But in a world where bars are closed and bumping into a stranger is an anxiety-inducing event, even more singles have been willing to pay anywhere from a few hundred to tens of thousands of dollars for a coach, dating course or matchmaker.
Alexis Germany, a Las Vegas-based dating coach who shares advice on her popular TikTok account, said her business has tripled and she’s noticed an influx of straight male clients. “Women that have come to me typically are already knowing ‘I want a relationship,’” Germany said. By contrast, her male clients in the past had just one goal: “How do I get women?”
That tone has shifted, she said. Male clients are now asking, “I’ve met this woman, and I don’t want to mess it up. What can I do to really cross that threshold and make it into something serious?’”...